Rip-It is making a bold move into the volleyball category with the launch of the Women’s Future Court Volleyball Shoes—engineered for speed, stability, and all-day comfort. I partnered with the brand to enhance its Amazon presence through strategic product optimization, targeted messaging, and high-impact Image Stack design.

I crafted visuals that showcased the shoe’s performance-driven features, including its VERT Certification, breathable mesh upper, reinforced toe, and responsive traction sole—all tailored to meet the demands of high-intensity play. I designed across four colorways, ensuring each variation had a cohesive visual presentation while highlighting unique style cues and appeal for different athletes.

The Image Stacks combined lifestyle photography, detailed product close-ups, and benefit-forward layouts that emphasized comfort, durability, and on-court performance. Each element was designed to educate, build trust, and drive conversion within a competitive eCommerce space.