Health & Diagnostics | Better Life Science At-Home Test Kits

CONTRACT: Prime Team Agency
ROLE: Creative Direction | Image Stacks | Product Messaging

Better Life Science empowers individuals to take control of their health with accurate, at-home diagnostic testing. I collaborated with the brand to strengthen their Amazon presence through the design and development of optimized Image Stacks for a range of their top-tier wellness kits.

I created high-conversion visuals for the Comprehensive Food Sensitivity Test Kit, the Comprehensive Food & Environmental Allergy Test Kit with 295 Triggers, the STD Hero At-Home HPV Test, and the Lyme Disease Test Kit. Each image stack was crafted to clearly communicate the test’s purpose, ease of use, and science-backed results—building consumer trust and driving purchase confidence.

With a focus on clean layouts, informative callouts, and approachable yet clinical design, the Image Stacks highlighted key features such as lab accuracy, privacy, fast results, and trigger coverage. Each visual flow was strategically designed to educate and convert, making complex health information simple and accessible for first-time buyers.

This work helped position Better Life Science as a credible, consumer-friendly leader in the growing category of at-home health diagnostics on Amazon.

Better Life Science

amazon

  • Assorted foods including salmon, raspberries, eggs, milk, tomato, orange, nuts, and chocolate displayed with text promoting an allergy test for 295 food and inhalant triggers, described as easy and pain-free.
  • Infographic titled "DECODE YOU!" displaying nine symptoms: hay fever, tingling mouth, nausea, stomach pain, diarrhea, vomiting, trouble breathing, skin rash, and anaphylaxis.
  • Infographic stating results in 48 hours after sample receipt, with sections for lab-certified and MD reviewed processes. Describes actions like analysis, identification, and insights with medical imagery of test tubes and a doctor.
  • A medical-themed image with the word 'PERSONALIZED' in bold red letters at the top. Below, three sections labeled 'TRIGGERS,' 'SYMPTOMS,' and 'TAKE ACTION' offer advice on managing allergies. A doctor is partially visible in the background, shaking hands with a patient. A red stop sign shape with 'Science Backed Insights' is also displayed.
  • Helpful infographic with blood collection tips including timing, hydration, and same-day return.
  • HPV testing advertisement with woman in lab holding test tube, showcasing doctor-reviewed fast results, 100% confidential information, and easy convenience.
  • Infographic on early detection of symptoms, featuring icons for warts, cell changes, throat issues, and being asymptomatic. A red stop sign in the center reads: 'Smart Testing Starts At Home!' with the phrase 'Fast Recovery' at the bottom.
  • Promotional graphic featuring "100% Trusted" with lists of benefits from lab-certified and MD-reviewed services including accuracy, speed, precision, and trust, alongside images of lab equipment and a doctor.
  • Promotional image for a medical review service with text on early diagnosis, fast results, strict quality control, and home convenience. Features "NO False Positives" sign and highlights clear diagnosis in 48 hours.
  • Promotional image for discreet and easy blood collection with a device applied on a woman's arm. It emphasizes timing and same-day success for collecting and returning the sample. It also mentions confirmation for HPV 16 or 18 if positive.
  • Promotional image for a Lyme disease test featuring a tick on a leaf, with text highlighting it as doctor-approved, fast, and accurate. Mentions testing for Borrelia and bacteria from tick bites, and emphasizes it as easy and pain-free.
  • Infographic with the title 'Early Detection' highlighting symptoms: Fatigue, Headaches, Joint Pain, and Palpitations. Emphasizes 'Smart Testing Starts At Home!' and promotes 'Fast Recovery.'
  • Healthcare infographic showing laboratory and medical review process with text highlighting PCR collection, testing, accuracy, results delivery, analysis, evaluation, insights, treatment, advice, and guidance.
  • Advertisement promoting Lyme disease diagnosis, emphasizing early detection with no false positives, fast results within 48 hours, certified high standards, and convenient at-home testing.
  • Graphic with a smiling woman applying a blood collection device on her arm, accompanied by tips for easy blood collection: timing, hydration, and same-day return. Background in blue with text emphasizing morning collection, drinking water, and mailing same day.
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