Nehemiah’s trusted household brands—including Tide, Dreft, Bounce, Downy, and the iconic Downy Ball—each required a distinct creative strategy rooted in consumer trust, product efficacy, and brand legacy. As a senior lead designer on the Nehemiah account, I was responsible for optimizing visual content across multiple platforms, ensuring every asset reflected the brand’s tone, purpose, and customer promise.

My work spanned the full spectrum of eCommerce and retail content creation, including high-impact product imagery, Image Stacks, Brand Stories, A+ Content and Brand store. For each brand, I developed cohesive visual narratives that balanced function and emotion—showcasing product benefits in a way that was not only informative but visually compelling.

With Image Stacks, I focused on clarity and consistency, highlighting features, usage, and lifestyle integration through clean layouts and elevated design. Brand Stories were crafted to reinforce consumer connection, blending heritage with modern design systems to drive brand recall and emotional engagement. A+ Content was optimized to educate, convert, and build loyalty—structured with intuitive hierarchy, strong visuals, and tone-appropriate copy.

Whether developing for baby-safe softness, odor-eliminating freshness, or powerful stain removal, every design decision was intentional—built to inform, inspire, and convert in a competitive digital marketplace.

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