Flakes is redefining men’s scalp care with a clean, effective anti-dandruff shampoo and conditioner set made for performance and confidence. I worked closely with the brand’s Creative Director to bring clarity, personality, and structure to their Amazon presence through strategic content development.

I led the design of the Amazon Brand Story, crafting a bold, masculine visual language that reflected Flakes’ no-fluff, results-driven tone. The story highlighted the brand’s commitment to clean ingredients, scalp health, and elevated grooming—while giving customers a deeper look into what makes Flakes stand out.

In parallel, I collaborated with the Creative Director to wireframe the A+ Content, focusing on layout strategy, content hierarchy, and storytelling flow. Together, we mapped out a framework that balanced educational value with visual impact, setting the stage for conversion-driven creative execution.

The result was a well-structured and confidently branded content system that introduced Flakes as a modern solution for men who expect more from their hair care.

Flakes