Home Fragrance | Enviroscent Non-Toxic Air Fresheners
CONTRACT: Prime Team Agency
ROLE: Creative Direction | Product Optimization | A+ Content | Brand Story | Seasonal Campaigns
Enviroscent is redefining air care with non-toxic, plant-based air fresheners designed for people and the planet. I collaborated with the brand to elevate their digital presence across eCommerce platforms through strategic product optimization, A+ Content design, Brand Story development, and seasonal creative direction.
I designed the product optimization process to better position Enviroscent’s clean formulas and innovative scent delivery systems—refining product titles, descriptions, and key messaging to connect with eco-conscious consumers. For multiple fragrance variants, I designed A+ Content modules that highlighted scent notes, usage tips, clean ingredients, and the brand’s sustainability mission.
Additionally, I developed Enviroscent’s Amazon Brand Story, visually and verbally crafting a narrative that communicates the brand’s purpose, clean values, and commitment to wellness and environmental responsibility. The layout and design were clean, calming, and aligned with their signature aesthetic—building trust while reinforcing a modern, conscious lifestyle.
For their seasonal SKUs, I created holiday-themed designs that brought festive energy and emotional connection to the scent experience. From cozy winter blends to bright spring florals, each piece reflected the powerful relationship between fragrance and mood while maintaining Enviroscent’s minimalist look and feel.
Click link & Scroll down—my design’s right after From the brand! amazon