HVAC Maintenance | iFLO Smart Automated A/C Drain Line Cleaner
CONTRACT: Prime Team Agency
ROLE: Creative Direction | Product Optimization | Image Stack | A+ Content Design | Brand Store Development
iFLO offers an innovative solution to prevent A/C clogs, shutdowns, and drain pan overflows through its Smart Automated A/C Drain Line Cleaner. To enhance iFLO's digital presence and drive consumer engagement, I spearheaded the optimization of their product listings, designed compelling image stacks, developed enriched A+ Content, and crafted a cohesive Amazon Brand Store.
Product Optimization: I refined product titles, bullet points, and descriptions to clearly communicate iFLO's unique selling propositions, such as its automatic dispensing of a bio-enzymatic cleaning solution that prevents clogs and maintains A/C efficiency.
Image Stack Design: Developed a series of high-quality images showcasing 3 month and 6 month refills for the product's features, easy installation process, and benefits, ensuring potential customers could visualize the value iFLO brings to their HVAC maintenance routine.
A+ Content Development: Created informative and visually appealing A+ Content modules that detailed iFLO's functionality, benefits, and customer testimonials, enhancing the product page's ability to convert browsers into buyers.
Amazon Brand Store: Designed a dedicated Amazon Brand Store for iFLO, providing a centralized shopping experience that reflects the brand's identity and showcases its product offerings, thereby increasing brand recognition and customer trust.
These strategic enhancements contributed to a more engaging and informative shopping experience, positioning iFLO as a leader in automated A/C maintenance solutions.