Branding | Metroflex Gym
CONTRACT: Metroflex Miramar
ROLE: Concept | Creative Development
A hardcore training facility needs more than just equipment—it needs an identity that motivates. Metroflex Gym, a startup rooted in intensity and discipline, called for a bold and dynamic brand that would speak to serious athletes and fitness enthusiasts. I developed the full visual identity, including logo design, business cards, three-day passes, signage, apparel, swag bags, and Instagram ad campaigns.
The branding leaned into gritty, high-energy aesthetics that reflected the no-nonsense environment of the gym. Every touchpoint was designed to communicate raw strength, dedication, and authenticity—solidifying Metroflex as a go-to destination for elite-level training.
