A bold, dynamic logo for Upper Deck’s 40-Man series—created to honor the depth, grit, and rising talent across the world of sports. Designed with a modern, athletic edge, the mark blends sharp geometry with classic sports typography, reflecting the energy and ambition of the next generation of athletes. Drawing inspiration from the legacy of past champions and the momentum of emerging stars, the design bridges eras and disciplines. Balancing collectibility and edge, the logo reinforces the series’ positioning within the trading card world—accessible yet elite. It captures the spirit of the full roster, celebrating every player’s path to the pros while staying true to Upper Deck’s legacy of excellence and innovation.

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