MedCline’s patented sleep systems are designed to deliver medical-grade relief for those suffering from nighttime acid reflux, shoulder pain, and sleep-related discomfort. As part of their health-forward mission, I was brought in to elevate the visual identity and enhance the brand's digital storytelling through strategic A+ Content.

I led the design of A+ Content for MedCline’s Shoulder Relief System, building a clear and compelling visual narrative that communicated the product’s unique benefits—like the patented arm pocket, doctor-recommended positioning, and long-term comfort. The layout focused on education and ease, making complex medical features approachable and conversion-friendly.

Additionally, I created a custom logo lockup for “Medical-Grade Comfort Relief”, reinforcing the trust and efficacy behind the product line. This mark became a flexible brand asset used across digital touchpoints to signal quality and reinforce credibility in a highly competitive wellness space.

The result was a cohesive blend of comfort, credibility, and clinical performance—designed to build consumer confidence while driving engagement on platforms like Amazon.